Portant is a document automation platform that integrates deeply with both Google Workspace and HubSpot. It’s the #1 HubSpot App for Sales Docs, with 920,000+ users on Google Marketplace and 40,000+ teams. It auto-generates personalized sales documents (quotes, contracts, proposals), includes built-in e-signatures, approval workflows, and team collaboration.
ActiveMerge is a standalone platform that supports native DOCX, PPTX, XLSX(coming soon), and PDF templates, image generation, full email campaigns via SMTP, e-signatures (add-on), and a REST API — without being locked into the Google or HubSpot ecosystem.
Pricing Comparison
| ActiveMerge | Portant | |
|---|---|---|
| Free tier | $0 — 25 docs (once) | 30 documents/mo |
| Entry plan | Pro — $19/mo (200 docs, 1 team member) | Pro — $49/mo ($42/mo annual) — 2,000 docs |
| Mid plan | Plus — $39/mo (750 docs, 2 team members) / Business — $89/mo (2,500 docs, 5 team members) | Team — $149/mo ($125/mo annual) — 5,000 docs |
| Top plan | Ultra — $149/mo (5,000 docs, 5 team members) | Enterprise — custom pricing |
| Overage | $0.06–$0.20/doc depending on plan | — |
| Annual discount | 2 months free | Up to 22% off |
| Extra users | Included in team plans | $30/mo per extra user (Team plan) |
Feature Comparison
| Feature | ActiveMerge | Portant |
|---|---|---|
| DOCX generation | ✅ | ❌ (Google Docs only) |
| XLSX generation | ✅ | ❌ (Google Sheets only) |
| PPTX generation | ✅ | ❌ (Google Slides only) |
| PDF generation | ✅ | ✅ (export) |
| PDF form filling | ✅ | ❌ |
| Image generation | ✅ | ❌ |
| Bulk / batch generation | ✅ | ✅ |
| Smart field matching | ✅ | ❌ |
| AI-powered OCR | ✅ | ❌ |
| Built-in email campaigns | ✅ | ✅ (basic — Gmail-based) |
| SMTP email integration | ✅ | ❌ (Gmail only) |
| Public forms | ✅ | ✅ (Google Forms integration) |
| Workflows | ✅ | ✅ (multi-step approval workflows) |
| Automations | ✅ | ✅ (Google Sheets/Forms triggers) |
| Airtable integration | ✅ | ❌ |
| Google Sheets integration | ✅ | ✅ |
| Notion integration | ✅ | ❌ |
| Google Drive integration | ✅ | ✅ |
| Make / Zapier integration | ✅ | ✅ (Zapier) |
| WordPress integration | ✅ | ❌ |
| HubSpot integration | ❌ | ✅ (native, deep integration) |
| REST API | ✅ | ❌ |
| Incoming webhooks | ✅ | ❌ |
| Outgoing webhooks | ✅ | ❌ |
| E-signatures | ✅ (add-on) | ✅ |
| Team collaboration | ✅ | ✅ (shared workflows, team folders) |
| Cloud file storage | ✅ | ❌ (uses Google Drive) |
| Works without Google account | ✅ | ❌ |
Where ActiveMerge Wins
Not locked to Google — Portant only works with Google Docs, Sheets, and Slides. If your templates are Word, PowerPoint, or Excel files, or if your team doesn’t work in Google Workspace, Portant is a non-starter. ActiveMerge works with native Office formats.
REST API — Portant has no public API. ActiveMerge provides a full REST API for document generation, image generation, and document merging — making it suitable for automated pipelines and integrations with any platform.
Image generation — Generate images at scale from templates. Portant has no image generation capability.
Advanced email campaigns — ActiveMerge supports SMTP with full campaign tracking, pause/resume, and bulk delivery. Portant’s email delivery is Gmail-only and more basic.
Notion integration — Pull data directly from Notion databases. Portant has no Notion support.
PDF form filling — Fill out existing PDF forms with data. Not available in Portant.
Webhooks — ActiveMerge supports both incoming and outgoing webhooks for connecting to external systems. Portant has no webhook support.
Where Portant Wins
- Free plan with 30 documents/month
- Native HubSpot integration with deep CRM features (auto-generate from deal data, sync back to HubSpot)
- Built-in e-signatures with custom portal (Team plan)
- Multi-step approval workflows
- Familiar interface for Google Workspace users
- Team folders and shared workflows
- Good for teams that live in Google Workspace and/or HubSpot
Bottom Line
Portant is a strong choice for teams in Google Workspace or HubSpot who need document generation with e-signatures and approval workflows. For teams that use Word or PowerPoint templates, need an API, want image generation, or require a platform-agnostic solution, ActiveMerge is the more capable platform.